You hear it all the time. You’ve read about it on the internet. Your colleagues often refer to it. Marketing automation is another buzzword in the business parlance, but there’s much more to it. Marketing automation is at the very core of many successful startups and large businesses as well. Gone are the days when all you had to do was buy an advertising space in a newspaper or magazine, or buy TV advertising, or put huge billboards on the highways and hope that people would notice. So much for history. In the cutthroat world of marketing, timing and strategies are quintessential. Hence, it makes sense for you to integrate marketing automation solutions into your business. If you haven’t already done so, of course. Marketing automation companies are gaining ground at a rapid pace. According to http://www.marketsandmarkets.com/ it has been estimated that marketing automation revenues worldwide are expected to grow from $3.65 billion in 2014 up to $5.50 billion in 2019. Admittedly, it’s an exciting market to be in. But what about startups and well-established companies contemplating the use of marketing automation solutions? What’s in it for them? Well, there is only to gain from the integration of marketing automation solution with your business strategies and vision. Below are the 7 main benefits to having marketing automation software as part of your business strategies.
1. Marketing automation saves you time
Wouldn’t it be great if you could create multiple campaigns ahead of time, organize them and send them to your leads without wasting time in the process? Fortunately, through automated and personalized email campaigns, newsletters, Facebook posts or tweets, you save time and increase leads’ engagement at the same time. Content is king, but personalized content is sublime.
2. Marketing automation will reduce costs
Whether you’re startup on a budget or a company looking for ways to cut costs, marketing automation solutions can be your best ally. Through the automation of email campaigns or newsletters and the integration of CRM applications, social media campaigns, webinars and landing pages into a single software, you will save a lot of money.
3. Marketing automation will increase your ROI
By automating all repetitive processes, you not only free up your marketing and sales team, but you also nurture leads all the way through. This way you might turn cold leads into loyal customers. According to http://nucleusresearch.com/research/single/marketing-drives-crm-roi/, marketing automation drives a roughly 14.5 % increase in sales productivity and a 12.2 % reduction in marketing overhead. More and more companies are turning to marketing automation solutions, and the results have been outstanding. According to https://www.salesforce.com/blog/2014/01/20-marketing-automation-stats.html, 75 % of companies who utilize marketing automation report ROI increase after 12 months, 44 % after just 6 months.
4. Marketing automation helps you make the best of your marketing and sales team
You don’t want your marketing team and your sales team fight over who is going to do what. Sales want to focus on what they do best, selling. Marketing wants to create innovative campaigns. Through marketing automation, you align your marketing and sales efforts and empower them to increase revenues and ROI. This way you make both teams happy.
5. Marketing automation is simple to use
You don’t need to be a ninja programmer to use a marketing automation software. Almost all marketing automation solutions are built in ways which allow users to get a deep understanding of the system through ready-made templates, user-friendly editors and instructive information through the whole process.
6. Marketing automation helps you increase customer retention
You have nurtured cold leads, warmed them up with personalized content and offers and you turned them into customers. However, you don’t want a one-time customer. How can you turn them into loyal customers? For one, you can automatically upsell on their first purchase, by offering the next version up. You can cross-sell necessary or optional accessories for a certain product or service. You can also offer cycle-based selling. As Jeffrey Gitomer has put it, customer loyalty is priceless.
7. Marketing automation helps you extend your brand and gives you presence on many several channels.
Through automated campaigns across multiple channels, such as Facebook, Twitter, LinkedIn or email, you maintain an online presence. You can also have multiple channels in a single solution. That is the magic of marketing automation software.
Robots have not taken over the world (at least, not yet). Marketing automation is taking over the world of business. Should you be afraid? Quite the opposite. It’s high time you reaped the benefits of marketing automation!