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Using Facebook Ads and capturing leads on your CRM

Social data is the holy grail of marketing. We live in a special time.  With the proliferation of social media and smartphones, targeting audiences has become even easier. Placing an Ad on Facebook is simply not enough. It is vital to have a clear strategy, as when and whom you need to target. When it comes to social media advertising, Facebook Ads are more effective since they address the right audiences with minimal efforts and lower costs. The old adage “Know your audience” rings true more than ever. However, if you are new to the scene, there’s nothing to worry about. Here are the steps to building and launching your Facebook Ads.

1.  Create a Facebook Business Page

Having a Facebook Business Page is your first step to advertising on Facebook. To do this, first go to . You then need to choose a category which best fits your business. Finally, click Get Started and follow all the instructions. Choosing the category of the page is vital, since the category name will be displayed on your page. Users will find the way to your business easier if the category fits the company nature.

2.  Set up goals for your Facebook Ads

Before running a marathon, you first need to run a sprint. In the same vein, before deciding what type of Facebook Ad you’re going to run, you should first set up clear goals for your ads. In order to keep your Facebook marketing resources within your budget, you need to set up SMART (acronym for Specific, Measurable, Attainable, Relevant, Time Based) goals for your Facebook Ads. To ensure a great ROI, your goals should be specific, measurable, attainable, relevant and time based.

3. Choose the objective for your campaign

Creating goals for your Facebook Ads is a major step, but you also need to choose objectives for your marketing campaign. Whether it is boosting your posts, getting people to like your page, sending people to your website, increasing engagement in your app- you can choose the objective that meets your goals.

4. Create your target audience and choose the ad spend

This is where the dictum “Know your audience” comes into play. Knowing beforehand what audience you want your ads to target is a surefire way to being effective. You can create and target your ads based on location, age, gender, language, interests and behavior. You can also decide how much you want to spend for your ads. This option gives you the freedom to choose the budget for your ads, and what is more, you can run your ads on a certain schedule. For example, you can serve your ad when the intended audience is online, thus making it possible for them to visit your page and engage with you.

5. Decide how do you want your ad to look

Marketing is more a battle of perceptions than of products. With that being said, you need to craft an ad that is pleasing to the eye. You can choose between showing only one image at a time in your ad, and showing up to 5 images at one time (at no extra cost). You can also choose from different images to create multiple ads. Choosing the text that will accompany the image(s) is your next step. The headline is only 25 characters long, so make sure it is eye-catching. On the other hand, the text accompanying your post is 90 characters long, and once again you need to accurately describe the ad content and purpose. Next, you need to decide where you want your ad to be positioned. You can choose between the Mobile’s desktop News Feed, Mobile News Feed, on the right column, or in your audience network.

6. Place your order

As soon as you get your ad ready to be reviewed, you need to click the green button ‘Place Order’ on the bottom right-hand order. Then you are going to receive an email from Facebook, confirming that your ad has been reviewed and approved. Congratulations! You’ve just entered the vast world of Facebook marketing.

To increase your brand awareness, boost sales and nurture all potential customers, a CRM (Content Relationship Management) system is the most effective tool. To capture more leads on your CRM, you first need to create a landing page. CRM systems allow you to create forms which are linked to your landing page. Whenever users goes to your landing page, fill out the forms created through your CRM, all the data on those forms are stored directly into your CRM database. This enables you to check whether a user has come directly via Facebook or through another channel. For example, when a user fills out a form in your landing page, such as when he subscribes for a newsletter, free eBook, a whitepaper, promotional packages, the form is sent directly to your CRM database. And that is where CRM comes into play. The CRM platform enables you to launch email marketing campaigns to all the users who filled out the forms, offer them personalized content, promotional giveaways, etc. CRM systems are the best tool when it comes to cross-selling and up-selling. They absolutely excel at nurturing leads. You can track leads through the whole cycle, from the moment they like your Facebook business page, fill out forms until they become your customers.

Facebook is the world’s largest social networking site. By leveraging its wide and immense user’s base, Facebook is now the most powerful social media marketing channel.  This is a golden time for marketers. If you haven’t jumped on the bandwagon yet, please do so.