Just a couple of years ago, programmers and designers would preach “mobile-friendly” again and again, ad infinitum. The thing is, mobile-friendly simply isn’t enough. With the number of mobile users growing at exponential rates, companies are realizing that the landscape of business is undergoing a major paradigmatic shift. Forget mobile-friendly. Enter mobile-first. People are turning their attention to smartphones and tablets like never before. Google announced that the number of mobile search queries surpassed desktop search queries. And we all saw it coming. Now, this might be bad news for PC manufacturers, and a great news for smartphones and tablets manufacturers.
Much like a war, there will always be winners and losers. It is safe to say that consumers are the ultimate winners. But, what about companies adopting mobile technologies? What’s in it for them? Well, everything. If done the right way, mobile commerce can help companies thrive. Mobile commerce it is not a fad, as some would like to say. It is here to stay. If you haven’t already jumped on the mobile commerce bandwagon, please do so. It’s high time you reaped the immense benefits offered by mobile technologies.
We are entering a business golden age. Companies can reach their customers across multiple channels. On the other hand, consumers have far more choices. The days when large businesses could ignore some customer’s complaints, and get away with it, are long gone. Consumers no longer tolerate whiffs of corporate speak. Only companies that truly care about their customers will prosper. Now it’s much easier to increase your brand awareness among customers.
As mobile commerce becomes even more sophisticated, companies are looking at new ways of implementing their marketing strategies. Needless to say, most strategies are mobile-centric, and rightly so. What are some ways some businesses could benefit from adopting mobile commerce technologies?
For starters, companies can forge personal relationships with customers, be it existent or potential ones. It doesn’t matter if you are a small business, a newly-minted startup, a midsize company or even a large one; customers want to reach you in the easiest possible of ways. Granted, you need to provide them with a seamless and easy interaction across all channels, be it from social media, website or an app.
More and more consumers are scouring the web for the best deals through their mobile devices. If you adopt mobile commerce strategies the right way, customers will be happy to purchase from you. And as we all know, a happy customer is the best legacy a company could ever hope for. Legacy trumps everything.
Now, before making the final decision about what to buy and from whom, customers compare prices, usually from a mobile device. It might come as a surprise, but most shoppers look for reviews online, ask their friends or family members for advice before deciding to make a purchase. This is your best chance to reach them, engage as much as you can with them, and listen to them. Many companies struggle simply because they don’t pay enough attention to every single customer. People want to be heard. They want to be understood.
This is your golden chance to stand out. You can outwit your competitors, no matter how big or powerful they are. How? By simply out caring them. If you apply the right mobile strategy, you can reach out to every customer looking for your product or service. Mobile commerce is the best catalyst for your brand. Customers crave for personal attention. Thanks to the rapid development in mobile technologies, you can now engage with customers like never before.
You can offer them personalized content. Offer them discounts on certain products. Heck, you can even offer a great customer experience across multiple channels, such as social media, websites or apps. This way you boost sales, you increase brand awareness, building customer loyalty along the way.
Mobile commerce is the marketers’ ultimate gold rush. Embrace it, if you haven’t already done so. Companies can only benefit from implementing the right mobile commerce strategies. Customers need you. The market needs you. Still waiting?