If everyone is doing SEO, how does one gain an edge over the competition to begin with? The truth is, it’s hard to rank high in the search result pages, let alone grab the first spot. Companies may spend thousands of dollars on optimizing their websites, but they often don’t get the results they want. […]

Whenever people hear the word retail, they immediately think Amazon. It has become a mantra among young and aspiring e-commerce entrepreneurs. Before the internet era, however, traditional retail reigned supremely. Companies had their clientele, their suppliers and their warehouses. Stores, at best, had only one point of sale (POS). Customers would come to your…

Social data is the holy grail of marketing. We live in a special time.  With the proliferation of social media and smartphones, targeting audiences has become even easier. Placing an Ad on Facebook is simply not enough. It is vital to have a clear strategy, as when and whom you need to target. When it […]

Customers may not be always right, but they are the litmus test for every business and organization. In an ultra-competitive world, companies need to engage as much as possible with customers. It doesn’t matter if you are a small business, a medium sized company or a big one- customers want to be heard, they want […]