Sales are at the heart of every business. They are the lifeblood of every organization. You may have the most innovative product in the market, offer the best service in your industry- but if you don’t capitalize on your best assets, if you don’t increase sales, your organization won’t get every far.…

Social data is the holy grail of marketing. We live in a special time.  With the proliferation of social media and smartphones, targeting audiences has become even easier. Placing an Ad on Facebook is simply not enough. It is vital to have a clear strategy, as when and whom you need to target. When it…

Customers may not be always right, but they are the litmus test for every business and organization. In an ultra-competitive world, companies need to engage as much as possible with customers. It doesn’t matter if you are a small business, a medium sized company or a big one- customers want to be heard,…

How do you achieve consistent and seamless workflow within your business? Many business executives struggle in their day-to-day business operations and it’s not that they lack CRM (Customer Relationship Management) applications, far from that. What do they fail to take into account, however, is how their…